Angela Castelli interviews Jeff Rifkin

1.Describe a leader in your life who made an impact on you and why.

John Waldschmidt – group creative director at Momentum. He was a natural leader. He listened, he gave great advice. He was available and truthful. He turned down money and power for his passion.

2.What are the barriers to being a great leader?

Settling on the lowest common denominator rather than being brave and reaching for the best.

3.What’s your greatest skill as a leader that you can pass on to others?

Listening. My philosophy: “My job is to make everyone’s job easier.”

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